iHeartMedia will launch a new podcast named “My Cultura,” Its goal is to elevate Latinx creators and voces, but most importantly, to share the Latinx experience with millions of listeners.
In partnership with Enrique Santos, iHeartMedia air personality and President/Chief Creative Officer of iHeartLatino.
My Cultura will offer creators a platform to share stories and perspectives relevant to Latinx listeners and all audiences.
The network will roll out 6 new shows at launch in Summer 2021 and 30 shows throughout its first year, across a variety of genres, including pop culture, music, comedy, mental health, finance, news, and more.
People expected to make an appearance are well-known and new voices alike including Eva Longoria, Wilmer Valderrama, Rosario Dawson, stars of “Red Table Talk: The Estefans” – Gloria, Lili and Emily Estefan, Cobra Kai stars “Xolo Mariduena” and Jacob Bertrand, Amara La Negra, Chiquis, Daniel Habif and more.
“Latinx creators drive our culture. And yet, even though almost 20 percent of the U.S. population is Latinx, this community of creators is still strikingly, consistently underrepresented across media,” stated iHeartMedia Digital Audio Group CEO Conal Byrne.
“As the biggest podcast network in the world, we at iHeart have a chance to course-correct this incredible, exploding medium so that these voices are better represented and amplified. We could not be more excited for this launch, and the entire company is behind it. This will be some of the strongest content we launch this year, period.”
“iHeartMedia’s commitment to serving the needs of the Latin community throughout the nation is unparalleled, and I’m honored by their continued commitment to our community,” said Santos. “This is why iHeartMedia and I are collaborating to build upon the current programming and to create the largest Latin-focused podcast network that celebrates our culture, people, and community.”